ICONIC COTTON JEANS BY LEVI'S 

These vintage-inspired 501® '54 jeans are built with a classic slim leg, a straight fit through the seat and thigh and the iconic styling you love. Non-stretch, button fly and 5-pocket styling. Machine wash cold - normal cycle.

CHARACTERISTICS 

• Cotton 
• 5 pockets
• Non-stretch 
• Regular Fit 
• Model is wearing: 1.85cm / 33
• Color: Black

THE BRAND 

In 1852 Levi Strauss, an immigrant from Bavaria, opened a haberdashery business in San Francisco, at the height of the California Gold Rush. His day-to-day business enabled him to identify a need among local workers: garments that could withstand anything. Together with tailor Jacob Davis he had the intuition to combine copper rivet reinforcements and an extremely tough fabric, denim: thus in 1873 the first work suit to the waist was born. Today we call that garment "